Aspiring to surpass streaming giants like Amazon and Netflix, Indian mobile network giant, Reliance Jio, has decided to join the content streaming market.
In line with this agenda, the Indian telecom firm is opening its production facility that will house web series and original short film creators.
Amazon Prime Video and Netflix are undeniably ahead of the curve in terms of content creation and streaming. However, Reliance Jio is fast catching up.
Today, 215 million customers are currently enjoying the services of the Navi Mumbai-headquartered telco giant. This number is predicted to help the company expand.
Reliance Jio decided to join the content streaming bandwagon due to the inexpensive data packages leading to more video consumption.
This made the company more updated so as to properly join the content industry. In fact, with collaboration with Eros and ALT Balaji, Jio Cinema offers video content and is now more determined to level up and produce the most lavish original shows.
With respect to Reliance Jio’s mammoth competitor, Amazon has a huge budget and is continuously expanding, not only into national and regional markets but also globally, including in India.
It has created originals such as “The Ministry” with Indian comedy sketch group, All India Bakchod, and its organizer, Only Much Louder (OML).
Amazon Prime Video in India also delivers premium content to customers. Bollywood movies and regional films that are within weeks of being released in cinemas are available for viewing.
Moreover, Amazon recruited 14 comedians under the management of OML lately. It released a new comedy entitled, “Comicstaan,” which became a much-talked-about show.
As for Netflix, with Indian content streaming ranked as the sixth largest in the world, the local audience sees the streaming giant as its best entertainment friend for providing massive Indian and international content
Netflix offers premium service in cooperation with Phantom Films and Red Chillies Entertainment and has provided 600 crore rupees ($87.5 million) to create original content.
It would certainly be a Herculean task for Reliance Jio to steal the attention right away from its international opponents. Amazon Prime Video boasts the largest subscriber population in India of over 10 million.
The subscription price is 999 rupees ($14.56) yearly. On the other hand, Netflix is branded as the premium streaming provider, and its subscription cost is 500 to 800 rupees ($7.29 to $11.66) monthly.
Although it would be premature to think that Reliance Jio’s entry into content streaming will be a success, it is a welcome development that excites many Indian viewers.