With the unstoppable and well-received escalation of streaming services and the ascendancy of a few blockbuster films, longstanding cinema-based design for movie distribution is trapped in a win-lose situation.
In a speech delivered at the 2018 Screen Makers Conference (SMC) in Adelaide, Graeme Mason revealed that in the 700 movies played in cinemas, the top 20 movies grabbed 93 percent of the Australian box office in 2017.
The Screen Australia chief executive clarified that the remaining 680 film releases were contending over the 7 percent. Mason explained this zero-sum scenario negatively affecting contemporary filmmaking and consumption.
He said that all stand-alone cinemas are scuffling for that attention, whether it is a British movie or an American studio independent movie.
Mason affirmed that the old ways of making films for young people ages 18 to 24 years old are a thing of the past and are severely impacted as streaming services gain dominance.
This is in spite of moviegoers still finding children’s movies, screenplay adaptations of comic book heroes like “The Avengers” and “Thor,” and horror movies appealing and interesting to share their encounters of with other people in a movie theater.
Nowadays, people no longer head to the movie theaters to enjoy the latest releases, according to Mason. Instead, YouTube, social media luminaries, Stan, Netflix, and iView of ABC keep gaining momentum.
Apparently, the modern audiences now prefer streaming services over the traditional modes of watching and distributing movies.
With films like “Shallow Grave” and “Trainspotting” as among his life’s works, Mason admitted that instead of making films for movie theaters in this era, he would rather create them for Netflix.
The seasoned filmmaker noted that movie producers could not depend on word of mouth and movie festivals anymore to be inspired to do their best work.
With a whole world of content available for viewing anytime, filmmakers have to make something amazing. Mason affirmed that, otherwise, they would lose their potential audience to leading streaming services.