Netflix is fulfilling its commitment to giving its customers a “more local experience.” On Monday, the streaming service announced that it is changing the currency by which its customers in the United Arab Emirates are using to pay for their subscriptions.
Instead of payment taken in US dollars, which has been the case since Netflix’s landing in the Emirian territory in January 2016, customers can now pay in UAE dirhams. Since the streaming service’s launch two years ago, this shift marks the first change to its subscription fee structure.
Moreover, starting this week, some subscribers can observe some disparities in the fees. Those who are under the basic, one-screen category will see no alterations. They will still pay 29 dirhams ($7.90).
However, standard, two-screen customers will now pay 39 dirhams ($10.62) which is a little higher than the previous subscription price of 37 dirhams ($10.07).
Moreover, Emirian members with the premium, four-screen package will now have to pay 56 dirhams ($15.25). Being the most expensive service, the Netflix premium subscribers will notice the 27 percent surge in the subscription fee from the previous 44 dirhams ($11.98) they used to pay.
The modifications in the subscription fees will take effect immediately. Aside from the localization of the currency used in transactions, Netflix is keen on intensifying its commitment to the Arab region.
It can be recalled that the streaming giant introduced its first-ever Middle Eastern content last year. Featuring Lebanese comedian, Adel Karam, the stand-up program entitled, “Adel Karam: Live from Beirut,” is a one-hour show in Arabic with English subtitles for the international viewers.
The show makes Karam the first Arab actor to have a contract with the streaming giant. In addition, the first Netflix Middle Eastern drama entitled, “Jinn,” started filming in Jordan.
Besides the Emirian clients of Netflix, Saudi customers are also reported to find changes in their billing statements as the streaming service’s subscription fee structure switches to their local currency.
Subscribers from Oman, Kuwait, and Bahrain, on the other hand, will still have to pay their bills in US dollars monthly.
Netflix has explained that subscription pricing and packages are occasionally altered. This happens as the company shifts to their customer countries’ official currencies and includes more films, stand-ups, exclusive series, children’s content, and documentaries.
In addition, the streaming service aims to develop the overall customer experience and serve new product offerings.
Finally, Netflix intends members to discover more interesting content and to access it quickly, so that reshuffling can be expected.