Viacom chief executive officer and president, Robert Bakish, has expressed his confidence in Brian Robbins, the newly appointed CEO of Nickelodeon.
Robbins is reported to lead the first pay-TV channel for children after its current president, Cyma Zarghami, exits. He will directly report to the Viacom head.
Bakish described Robbins as a “creative powerhouse” who has an impressive track record in the media industry.
The new Nickelodeon chief executive has been exposed to the rapidly evolving movie, digital media, and TV sectors.
The Viacom CEO said that Robbins possesses unparalleled expertise in children’s entertainment and solid knowledge of the cable TV channel founded in December 1977.
Bakish has entrusted Robbins to steer the future-proof transformation of Nickelodeon, ensuring that it continues to be a major network for young viewers.
Robbins joined Viacom, the parent organization of Nickelodeon, in 2015 to lead Paramount Players, the movie studio branch of Viacom-owned Paramount Pictures.
Among his new managerial responsibilities is to oversee Nickelodeon’s commercial and creative departments.
Moreover, he will play a key role in the creation, development, and advertising of Nickelodeon and Paramount Players’ movies like the hybrid “Rugrats” film and the live-action version of “Dora the Explorer.”
The transition is expected to be seamless because of his exposure to Nickelodeon and Viacom’s other channel brands.
Robbins has been instrumental in the establishment and leadership of media entities like Awesomeness TV, the Tollins/Robbins Productions, and Varsity Pictures.
He has made it possible for millennials and Generation-Z teenagers to enjoy Nickelodeon series like “All That” and “Kennan and Kel.”
The new president of Nickelodeon also helped in the creation of films like “Coach Carter,” “Good Burger,” “Hardball,” and “Varsity Blues.” Robbins also produced or directed famous TV series like “One Tree Hill” and “Smallville.”
Robbins’s stellar media career earned him an Emmy Award nomination, one Directors Guild Award, one International Academy of Television Arts and Sciences’ Pioneer Prize, and a Peabody Award.
He expressed his excitement to be a “disruptor” in the media industry. Robbins lauded Nickelodeon for being one of the dynamic and highly inventive entertainment brands with highly talented professionals in the realm of children’s entertainment.
The new Nickelodeon president cited that he is excited to serve engaging programming drawn from the content-rich library and fast-growing studio production venture of the New York City-based children’s cable TV channel.