Tag Archives: subscription video on demand

Netflix Uses Blood Ads for Ghoul to be Another Success in India
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Netflix Uses “Blood” Ads for “Ghoul” to be Another Success in India

Netflix is ready to release "Ghoul," its second original mini-series in India. Premiering on August 24, the forthcoming horror-thriller show is being promoted nationwide. With Kinetic India as the outdoor advertising agency for Netflix, India's cities have been bombarded with...

iFlix Subscriptions Soar, Achieving the 15-Million Milestone
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iFlix Subscriptions Soar, Achieving the 15-Million Milestone

iFlix, the Malaysia-based video streaming service, has announced that its usage and subscriptions have surged, crossing the 15-million mark. The subscription video-on-demand (SVOD) service provider noted that this subscriber figure pertains to any customer who registered for their service, including...

Study Live TV Consumers on Exodus, Preferring SVOD
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Study: Live TV Consumers on Exodus, Preferring SVOD

Hub Entertainment Research, a consumer entertainment behavior think-tank, discovered the dwindling number of live TV consumers. It deduced the trend as an offshoot of viewers adopting more contemporary platforms. Based on the latest edition of the annual "Decoding the Default,"...

SVOD Becoming the Top Option for Americans
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SVOD Becoming the Top Option for Americans

UNITED KINGDOM – Subscription video on demand (SVOD) is becoming the dominating trend in America, causing pay TV subscriptions to consistently decline. For the longest time, pay TV subscriptions have always been at the top. However, subscription for the said...