LOS ANGELES, Calif. – Hulu’s 2017 subscriber growth has shown that the company had gained quite a strong impact on its users which now offers about 75,000 TV episodes on demand.
From the latest statement that Hulu has given, they announced that the company ended 2017 in quite the standard. They now have a little more than 17 million subscribers. It includes those who have live TV plans and those with SVOD or subscriptions on demand around the United States.
From what Hulu TV has reported in 2016, their report card for 2017 shows over 40 percent jump in the number of subscribers or around five million additional subscriptions.
According to Randy Freer, the CEO of Hulu, 2017 has been a memorable year for the company. He said that Hulu had made some huge steps in becoming one of the top 21st-century media companies that offers direct-to-consumer services. It includes their latest live TV provider pushing the SVOD business.
Freer also added that this 2018 also means even more growth and improvement for Hulu as it invests in providing more content from the library, live, to the original. There are also expected innovations in Hulu’s data and technology that hope to make them the top-pay TV option for users.
Aside from the company’s 2017 subscriber growth, it had also received a total of 10 Emmy Awards last year. It includes the win for Outstanding Drama which is the first-ever for a streaming service. They also took home two Golden Globe Awards, one of which is for the Best Television Series.
The year 2017 also marked Hulu’s history for bagging about one billion dollars in terms of advertising revenue which isthe first time for the company. It shows that Hulu attracts both consumers and brands.
The live TV of Hulu is also starting to drive quite a strong engagement from its users, especially with the combination of their library, original content, and live. It is expected that Hulu’s 2017 subscriber growth will continue to increase at the end of this year.