Netflix’s first-ever original Indian Series, “Sacred Games,” will be released today. Based on the 2006 novel of Indian-American writer Vikram Chandra, the eight-part internet show stars Bollywood celebrities Saif Ali Khan, Radhika Apte, and Nawazuddin Siddiqui.
Filmed in Hindi, the series focuses on the efforts of police officer Sartaj Singh, portrayed by Saif Ali Khan, to arrest mafia boss Ganesh Gaitonde, as played by Nawazuddin Siddiqui.
Girish Menon, Entertainment and Media Specialist for the mainstream auditing firm, KPMG, described the spirited underworld thriller to be the “most high-profile” series ever created.
A composition of Netflix’s agenda to produce multi-cultural and multi-lingual programs marketable worldwide, “Sacred Games” presents an opportunity for outstanding Indian shows to prove themselves overseas.
India has a rapidly expanding video-on-demand market, coupled with an ever-increasing smartphone user population. The internet show lets video streaming service providers take advantage of the lush VOD landscape.
In addition, “Sacred Games” is a bellwether of Netflix’s efforts to overpower its competitor, Amazon Prime, in India. Based on PricewaterhouseCoopers statistics, the profits from India’s streaming industry are expected to balloon to $823 million by 2022, a potential increment of $297 million from 2017.
Erik Barmack, Netflix’s vice-president of international originals, affirmed that India is witnessing the largest and swiftest investment in content. Aiming to rake in younger and tech-savvy viewers, the streaming service juggernaut is pouring in substantial investment dollars in the world’s second most populous nation.
To gain ascendancy in the streaming service market, Netflix and Amazon are advised to produce top-quality local content in Hindi and other regional Indian dialects. This is also recommended if they wish to counter undefeatable Hotstar’s dominance.
Hotstar is India’s most popular streaming service provider. It has a ginormous catalog of movie and entertainment channels.
In addition, Netflix’s monthly subscription fee of 500 rupees (or $7.25) is not friendly to the majority of the Indian viewers. This should be reduced to attract more subscribers.
Netflix and Amazon have sealed agreements with Bollywood A-listers Salman Khan and Shah Rukh Khan to gain broadcasting licenses to their movies as a way to get ahead of their competitors.
With over 125 million customers in 190 territories, Netflix is looking forward to “Sacred Games” taking off quite well internationally like its successful series “Stranger Things” and “Narcos.”