Video streaming platform SonyLIV hopes to exceed their 45 million viewership target for the next matches of the FIFA World Cup.
The video on demand service is owned by Sony Pictures Networks India (SPNI), with headquarters in Mumbai. The app has more than 57 million downloads since 2013.
Uday Sodhi, Sony Pictures Networks India’s EVP and head of digital business, said, “Viewership has been high. Ten days back we got the numbers – 30-32 million people tuned in. Going forward, we expect great numbers. Our expected figure is 45 million, and we expect to exceed that.”
Sodhi noted that the FIFA World Cup helped increase the number of paid subscribers. Over 30 million users live streamed the first 48 matches of the major football tournament on the app and their website.
They had offered a Super Sports bundle priced at Rs 199 ($2.89) for six months, allowing users to live stream their preferred sports events. There is a five-minute delay for the free live streaming.
The video streaming platform complements SPNI’s on-air broadcast of the tournament, Sodhi added. The viewership of the World Cup peaks during matches aired at 11:30 PM.
On piracy, the EVP said that they are continuously combatting piracy. “We made extra steps this time, and there has been a lot of action,” he explained, “We made a team dedicated to anti-piracy. They monitor websites that pirate shows or matches and are in talks with the police and the courts in helping stop those websites.”
Besides football, SonyLIV also streams cricket courtesy of the England Tour. Some users might like football and cricket, Sodhi expounds, and this option is why the app continues to gain more downloads.
SonyLIV’s FIFA World Cup campaign ranked seventh at the worldwide YouTube Top 10 FIFA commercials, beating FIFA sponsors Adidas and Coca-Cola.