iFlix, the Malaysia-based video streaming service, has announced that its usage and subscriptions have surged, crossing the 15-million mark.
The subscription video-on-demand (SVOD) service provider noted that this subscriber figure pertains to any customer who registered for their service, including those who are still in their 30-day trial. Excluded are users who registered for iFlix’s recently launched free tier.
iFlix CEO Mark Britt humbly affirmed that the substantial growth his firm is experiencing can be credited to their solid commitment to fulfilling the digital entertainment needs of the emerging markets.
The video streaming company is deemed as the leading digital entertainment service provider in Africa, the Middle East, and Asia. iFlix disclosed that, since January, its subscriber base has surged by 250 percent.
Moreover, its total content consumption in the past five months skyrocketed to 22.8 billion minutes. The company remarked that it is eyeing mass users and the digitally savvy, younger viewership.
iFlix revealed that it is veering away from the “traditional, Western SVOD model.” In addition, the firm has accepted the fact that fixed line cable connections or long-term, recurring subscriptions may not be appealing for its African, Asian, and Middle Eastern customers.
The SVOD firm introduced its iFlix 3.0 iteration lately. This has four-content pillar offerings: Improved functionality, free of charge for children, original programming, and news.
Over 40,000 hours of culturally rich, relevant, and engaging content of cinematic quality await subscribers. This content is made by content creators from a wide array of genres, 40 Free-to-Air (FTA) channels, and 600 studios.
Targeting live sports coverage, iFlix currently has an agreement with Football Malaysia to livestream games. It also live-streamed the World Cup through its Kwese iFlix offering in Africa.
Investors for this SVOD company include Hearst, Sky, and Liberty Global. Founded by Catcha Group’s CEO Patrick Grove and Evolution Media’s Mark Britt in 2014, iFlix was able to accumulate a total capital funding of $220 million in 2017.