Australia’s mainstream media firm, Foxtel, made it known today that its addition of a 4K TV channel to its offerings is underway. The company said that channel 444 would be available in October.
The arrival of the new and dedicated 4K live TV channel makes it the first guaranteed satellite signal in Australian TV.
The cable channel will be a component of both the Foxtel Sports HD and Foxtel Platinum HD subscription packages. Documentaries, live sports, films, and musical performances in 4K are among the offerings in the content lineup.
In the coming year, Foxtel will carry on with its expansion of choices of unique 4K programs for its customers.
The media firm is making the channel available to coincide with its 4K sports telecast of the Australia vs. South Africa Cricket One Day International match on November 4.
Aside from the upcoming TV channel, the pay-TV service provider also revealed its introduction of a new set-top box called the iQ4. This device will be necessary when watching Foxtel’s new 4K programs.
Through the Internet, the iQ4 works to deliver 4K content, other linear TV channels, and a huge library of films and TV shows on-demand.
Foxtel announced that the iQ4 is the beginning of its series of innovative projects which will “maximise the value” of customers’ subscriptions.
The development is also among the company’s endeavors to make itself competitive in the ongoing and inevitable success of streaming services like Stan and Netflix.
The company announced the strong point of the 4K channel which major streaming services lack. Foxtel reiterated “guaranteed 4K” plenty of times, emphasizing that the service does not depend on a stable connection to the Internet to make high-resolution media possible.
Foxtel CEO, Patrick Delany gleefully remarked that the latest introduction of the 4K channel is merely an initial step to a 4K future and that growth is inevitable.
He said that the service facilitates a first-of-its-kind, ultra-modern 4K broadcasting experience which customers will benefit from.