Using TV antennas is becoming popular again. This equipment for receiving broadcasting signals to traditional TVs may have been relegated as obsolete items since the rise of satellite and cable TV services.
Nevertheless, in the state of Minnesota, antenna installers have observed business success patterns yearly. TV antenna installation has grown from 20 to 25 percent for several years already.
Minnesotan TV users with “rabbit ears,” including those from Twin Cities, Saint Paul, and Minneapolis, enjoy 10 to 60 TV channels. They relish the free, high-definition broadcasting.
Mr. HDTV Man proprietor, Tom McGlynn, an antenna specialist from Saint Paul, said that he started to witness the emerging pattern around 2015. He shared that he began to get increasing job orders from different types of customers.
Such customers included millennials, who desired local channels besides their typical Sling and Netflix; frugal TV users disenchanted with their cable billing statements; and senior citizens who prefer watching traditional TV. In addition, there have been wealthy customers from the western part of the state.
Another antenna business owner, Duane Wawrzyniak, who operates Electronic Servicing in Silver Lake, Minnesota, echoed the same experience as McGlynn’s. Since 2013, he said that his company’s revenue has gained twofold. Wawrzyniak attested that despite consumers’ discontent with paying $100 for the pay-TV channels that they never watch, antenna sales continued to soar.
Affordability is another factor as to why TV antenna installation is on the rise. Cable TV customer, Shaymein Ewer, is delighted using the new TV antenna he bought online because it improved broadcasting reception.
Ewer affirmed that the device helped him get free HD channels, without having to pay an additional $10 monthly. Plus, he finds his cable subscription cost-effective.
However, the rise in antenna sales in the Twin Cities has an inverse relationship with the number of antenna installers.
One reason, according to Wawrzyniak, is the risk involved in the job. Second, for Stillwater-based Johnny’s TV proprietor, Dave Fazendin, creating a home theater is preferable because it is profitable.
Third, $20-indoor antennas can now be personally installed by the TV viewers without a specialist’s help. However, there are still TV users who shell $300 to $400 out to antenna specialists because they wish not to be bothered by installation issues like low-lying locations, high-rise buildings, or trees.
Fourth and final reason — with the pricing transparency strategy, mainstream streaming services, like Netflix and Hulu, have gained the upper hand.
So, antenna business owners are left to offer deferred payment and guarantee quality reception for their ventures. On the other hand, there are still pay TV service providers.
However, pay-TV service providers have to address common complaints of customers. These include problems regarding bundling, negotiations, and introductory price differing from the pay-TV subscription’s actual cost.
Once these are resolved, patronizing pay TV services, including the usage of TV antennas, will continue this marked surge.