With cable TV subsidiary, Spectrum, currently in the process of establishing a news channel in Los Angeles, Charter Communications has revealed the new network’s content.
The cable TV juggernaut said that it is boldly attempting to break away from familiar scene patterns presented by local TV news channels.
Charter will deliver new forms of news coverage. Its novel news network will move away from common and sensationalized footages like burning deadly crash wreckages, helicopter views of newscasts, and reporters in crime scenes.
Mike Bair, Executive Vice President at Spectrum, described the concentration of the forthcoming TV channel. He said that the local news programs would highlight community events and problems that are not given spotlight by the media. This news will include high school sports competitions, community cleaning events, and charity fetes.
To be completed in November, the news channel will be accessible to 1.5 million Spectrum cable subscribers. The project is a component of the ambitious growth strategy of Charter, being the second-largest cable service in the United States after Comcast.
The plan also includes introducing nine other local news channels by the end of 2018 in Kentucky, Ohio, and Wisconsin. In Florida and New York City, Charter already instituted Spectrum News networks which are local cable news providers.
The upcoming news channel will be a pioneer in Los Angeles. It represents an undaunted maneuver to challenge the ascendancy of broadcast channels like KTLA-TV Channel 5, Spanish-language KMEX-TV Channel 34, and KABC-TV Channel 7.
Company administrators view that the round-the-clock news network can provide more locally oriented and niche news content for the areas served in the city of California.
Charter targets the provision of exclusive programming and more fulfilling experience to its subscribers. In addition, it intends to gain more customers and maintain its already 16.2 million pay-TV subscribers.
Like other cable TV firms, Charter is struggling with customer losses due to the accelerated migration to affordable streaming services and cord-cutting.
Increased retention levels of subscribers in the greater Los Angeles area serves as one of the motivations of Charter administrators to enter the local market.
Bair said that, as a company, they desire to be important in the daily lives of the people, having them engage in the news channel every day and helping Spectrum remain relevant in the long term.