As the Asia-Pacific region is driving growth for Twitter, it has inked 53 premium video content and live streaming agreements with advertisers in the area.
The social media network’s initiative will facilitate hundreds of hours of live streaming entertainment featuring sports, news, and other video content to its platform and the Twitter platforms of its 19 collaborators.
Every partner has its handle on Twitter from which to watch the programs. The augmentation of its current regional and international content agreements, as well as the expansion of its available premium video offerings, are the chief motivations for Twitter’s deals.
Aiming to “complement” TV shows which Twitter users and audiences already appreciate, Jennie Sager, Twitter’s Asia-Pacific content collaboration head, remarked that the social media network has neither the intention of challenging customary TV networks nor becoming “the next Netflix.”
Instead, Twitter is working towards increasing the conversations on content which are popular already.
Furthermore, it is not delving into original content production and luring the viewers away from the already established streaming platforms.
Twitter’s Asia-Pacific vice president and managing director, Maya Hari, echoed Sager’s views, revealing that in the region, Twitter intends to serve as a content-sharer and host for leading media firms.
In addition, the San Francisco-based social networking and online news service are not eyeing the Asia-Pacific standalone content makers.
Among the new partners of the micro-blogging website is Tic Toc by Bloomberg, NBC Universal, Bloomberg, and FOX Sports Asia.
Sony Music, VICE Media, and Red Chillies Entertainment have also agreed to collaborate with Twitter.
The social media network’s new partners will furnish it with live video feeds. Moreover, they will provide it with highlights packages and short-form video content.
In Malaysia, the partnership includes content like Stadium Astro Malaysia’s BWF 2019, the English Premier League, and Liverpool FC.
In Indonesia, the cooperation roster features FMA Indonesia’s BWF 2019, the UEFA Champions League, and the UEFA Europa League.
Moreover, NET will comprise brand sponsorships and TV programs, while Persib FC will bring in direct TV station network.
The rest of Twitter’s collaborations are with other countries in the Asian region like the Philippines, Japan, South Korea, India, and Australia.