As Advertising Week commences in New York City, Internet Movie Database, popularly known as IMDb, is anticipated to reveal its intention of launching its streaming service.
This development is reported to be a win-win situation, helping Amazon, IMDb’s parent organization, to augment its digital advertising business while also offering advantages to digital marketers.
Based on statistics from eMarketer, a market research organization, the TV advertising industry in the United States is foreseen to generate roughly $70 billion in revenue this year.
Through Amazon’s IMDb joining the video streaming bandwagon, the retail giant could win a considerable share in the lucrative market.
For over-the-top services in which people can view TV programs without a satellite or pay-TV subscription, the advertising allocations are merely in the neighborhood of $7 billion.
However, technology and international data-powered marketing agency, Merkle, remarked that the digital advertising sector is fast growing.
Hence, IMDb’s possible streaming service is forecasted to expand Amazon’s share in the digital advertising market which is currently dominated by Facebook and Google.
The e-Commerce behemoth is ranked as the third largest digital marketer with roughly four percent of the advertising market. Facebook and Google jointly have over 57 percent.
In return for the potential positive contributions of digital advertisements to Amazon, the company is enabling digital marketers to show their promotions between content.
Like in other websites, they will be able to put their commercials around a video player that is embedded.
In addition, since Amazon intends to attract more advertisers, it is allowing digital marketers to have access to proprietary information.
These advertisers will then be able to target video marketing on Fire TV. Through the accessibility of consumer data, they can obtain advice on where it would be best to place their commercials, helping to increase customers.
A subsidiary of Amazon, IMDb’s probable offering will be free of charge. Its revenues will be derived from advertisements.
The video service will be initially offered to all of Amazon’s Fire TV customers. IMDb’s streaming service is anticipated to have some resemblance to mainstream video streaming providers like Hulu.
Just like the Roku Channel, viewers will relish IMDb’s service with its film and TV show presentations that will initially be available for streaming on Fire TV gadgets.
Amazon is reported to be coordinating with at least three leading media organizations. The latter will bring their libraries of old films and shows to the new Fire TV offering.
IMDb is an Internet database of TV programs, movies, video games, and Internet streams. It includes information about home videos and films’ production crew, cast, biographies of movie personnel, and summaries of movie plots.
Users can also access reviews from the audiences, fan ratings, and trivia through this service by Amazon.