As online video streaming increasingly becomes the chosen mode of entertainment by Australian consumers, Netflix remains a top choice for the service.
The streaming giant has been recorded as the leading streaming service in the country, with over four million Australian content streamers patronizing it.
This has been the conclusion of a recent study published by Fairfax Media. Average Australians now allocate at least 12 minutes of their time each day to stream online videos.
These figures make online streaming ahead of using social media. Second to Netflix, the research approximates that Stan has over 1.1 million subscribers already, making it the second-largest single service streaming provider in the country.
Offering selected content like TV shows and films, this streaming service provider is a collaborative venture between Nine Entertainment and Fairfax Media, the publisher of The Australian Financial Review.
Other customers subscribe to YouTube Premium, a service by Internet-related services and products giant, Google. Amazon’s Prime video and other minor online streaming service providers also have a share in Australia’s online streaming market.
Ten, Australia’s TV network, is expected to launch Ten All Access prior to the end of the year. This initiative is in collaboration with CBS Corporation, the American mass media corporation which is its current owner.
The upcoming subscription video-on-demand (SVoD) service is patterned on the American streaming platform, CBS All Access.
The report by Fairfax Media cited that Ten still has not disclosed further details with regards to the particular content that will be available on Ten All Access.
In addition, information regarding the subscription price for the forthcoming streaming service is yet to be announced.
Ten merely noted that in the United States, the cost for the basic streaming package of CBS All Access with â€œlimitedâ€ advertisements come at $5.99. Meanwhile, the service that facilitates downloading for offline viewing and without advertisement is available at $9.99.
Seven, another Australian commercial, free-to-air TV network, has also engaged in the streaming service sector. It has already begun integrating premium upgrade choices around important sports events like the Olympics and tennis for its 7Plus application.
In August, Roy Morgan, Australiaâ€™s longest established and well-known market research organization, remarked that Netflix has the possibility of crossing the 10-million subscriber mark in the country, cementing its status as a global SVoD juggernaut.