Customers of Netflix from Indonesia can now change their user interface settings into their local language.
This positive development comes as Netflix further expands its global reach, making its service more customer-friendly to its Indonesian subscribers.
The major over-the-top (OTT) player has introduced the user interface that is completely localized Bahasa Indonesia, the official language of Indonesia.
Netflix aims to capitalize on growing its audience share in the fourth most populated country in the world. The new feature comes together with Bahasa Indonesia subtitles on a TV show or film.
Jessica Lee, Netflix’s Vice President for Corporate Communications in Asia, remarked that the streaming service becomes more relevant and accessible to streaming customers by serving them using the language they are comfortable to use.
On behalf of the firm, Lee expressed her elation now that the streaming fans in Indonesia will get to experience Netflix using their local language.
Netflix members in the Southeast Asian country will also get to avail more Indonesian movies and TV shows.
These include films that are well-known in the country like “Filosofi Kopi,” “Laskar Pelangi,” “Ada Apa Dengan Cinta 2,” “Galih dan Ratna,” and “Merantau.”
Furthermore, famous Netflix original series, documentaries, anime, children’s programming, and stand-up comedy shows are now available in the Indonesian language.
These include “Stranger Things,” “13 Reasons Why,” “Insatiable,” and “To All the Boys I’ve Loved Before,” all of which have gained positive responses in mainland United States.
As Korean content has been well-received in Indonesia, the streaming service giant has also subtitled these programs with Bahasa Indonesia language.
These shows consist of “YG Future Strategy Office” and “Mr. Sunshine” which will facilitate Indonesian streaming aficionados’ appreciation of international programs.
Netflix has released the original Indonesian film entitled, “The Night Comes for Us” exclusively on Netflix Indonesia to further bolster its local content offerings. The movie was then launched internationally on October 19.
Besides this initiative, the streaming service has also inked collaborative projects with Indonesian companies which include Bolt, Smartfren, Hutchison 3 Indonesia, and XL Axiata. These partnerships will further enhance Netflix’s video data plan packages in the Southeast Asian country.