Disney CEO Robert Iger announced plans for Hulu as he spoke at the company’s fourth-quarter conference call.
Among the plans for the subscription video-on-demand (SVoD) service is the expansion of its subscriber base.
Iger noted that this can be achieved through investing in more original content. The Disney head also noted that it could win new subscribers by offering Hulu in the global markets.
Hulu serves its US-based customers with a plethora of original content that has been well received by fans and critics.
However, as of the moment, the streaming service is only available in the mainland United States.
The SVoD company is a joint business of media and telecommunications giants Disney, AT&T, NBC Universal owner, Comcast, and 21st Century Fox whose entertainment assets Disney recently acquired.
Disney is expected to accede a 60 percent stake in Hulu through its $71.3-billion acquisition of Fox.
Upon completion of the acquisition, Comcast will keep their 30 percent share and AT&T will retain their 10 percent share of the SVoD service.
The controlling share of Disney over Hulu will provide it greater supervision over the SVoD company’s destiny.
The entertainment conglomerate will be able to take measures to secure the licensing rights for Hulu’s content.
In addition, it will be able to offer these programming to international customers. Iger cited that Hulu will remain centered on the general entertainment segment.
Meanwhile, Disney+, its recently named streaming service, will be focused on family-friendly content. Both services are expected to be made available internationally.
Hulu is anticipated to play a major role in Disney’s agenda to be a key player in the direct-to-consumer TV market presently dominated by Amazon and Netflix.
As of May 2018, the SVoD company has 20 million subscribers.
Iger shared that the executives of The Walt Disney Company plan to gather together with the other stockholders once the Fox acquisition reaches full circle.
They intend to talk about the long-term investment agenda for Hulu.