Netflix chief executive officer Reed Hastings recently revealed that the subscription video-on-demand service is thinking of testing an affordable subscription plan in some countries in Asia.
The company has decided sooner about this plan of offering its streaming products inexpensively.
On Wednesday, Malaysian news outlet, The Star, reported that Netflix had launched a mobile-only subscription package in the country.
The price of the subscription plan is 17 Malaysian ringgit (RM 17). It is equivalent to $4.05.
By costing almost half the price of the Basic package, the mobile subscription plan enables users to watch unlimited movies and TV series on one tablet or smartphone at a time.
In addition, the Netflix programming which customers will be able to view is reportedly only in standard definition.
Subscribers of the mobile plan who desire to watch content on TV or a laptop would have to upgrade to the Basic subscription package at least.
The Basic Netflix plan in Malaysia costs RM 33 ($7.87). Moreover, customers who prefer watching high-definition videos would need to subscribe to Netflix’s Standard or Premium subscription package.
This plan costs RM 42 ($10) which is in the higher price tier. Malaysia is reportedly one of the several Asian territories chosen by Netflix to test its mobile-only subscription package.
A representative from the streaming service provider remarked that there are trials that are of similar nature on-going in a few other territories.
Media firm TechCrunch pointed out that over half of the people who patronize Netflix are living outside the United States.
However, the SVoD company has not adjusted its costing to align with other markets. HotStar and iFlix, the rivals of Netflix in Asia, have imposed affordable subscription prices for as low as $3.
This makes their services more inexpensive than the cheapest package of the streaming service behemoth.
At this point, these are the only information provided by Netflix. More details are yet to be announced, especially regarding the inclusion of other countries from other continents in such trial offers.
News outlets are also awaiting information whether these budget-friendly subscription plans would be a permanent component of Netflix if they prove to be successful outside the United States.