The combatants for the so-called “streaming wars” are beginning to take center stage after years in the making. Speculations and theories are abound about which streaming service will emerge above all others, but one thing is clear: all of them combined poses a clear threat to the existence of legacy TV.
Apple TV, Apple’s premier television service, will launch on November 1st, 2019, featuring such big names as Jennifer Aniston, Reese Witherspoon, and Steve Carell, starring in shows that have budgets to rival even the most ambitious productions of legacy TV networks.
All of this for a subscription costing only $5.99 a month – far less than what cable subscriptions cost.
Even with its prestigious offerings, Apple TV will launch behind Disney+ in the race to become the dominant streaming service. Disney+ is set to launch its service in Canada on November 12th, bringing the entire library of Marvel, Star Wars, and Disney films to Canadian audiences.
All of this will take place in a market currently being assailed by Netflix and Amazon Prime Video, with the two already pressing hard on legacy TV’s standing with audiences with each passing day.
In the United States, however, cable companies are beating back with their own streaming services, such as HBO Max and NBC Universal’s Peacock. This counterpush was spearheaded by CBS with their All-Access streaming service, but it is unclear whether or not it would be effectual against the rising tide of cordcutting services and low-cost on-demand streaming.
However, it would seem that the upcoming “streaming wars” will be more than simply a conflict between legacy TV versus innovative streaming services.
Rather, it seems that they will also be a competition between pure-entertainment companies such as Disney and Netflix, up against subsidiary streaming services that are only part of a larger brand, such as Amazon Prime Video and Apple TV.
This is, of course, aside from the fact that they will all also be warring with each other.
Investors, market theorists, and other individuals following these developments agree on one thing, however: the actions of each and every company involved will decide the future of the entertainment industry for years to come.
The fact that legacy TV outlets such as HBO and NBC are finding their footing in the new landscape of direct-to-consumer streaming points to the fact that the newer services will not instantly become the primary contenders come the opening salvos of the “streaming wars”.
This isn’t to say that they are not at a disadvantage however, going up against opponents both experienced, deep-pocketed, and owners of prestigious content.
Still, one can look at the upcoming “streaming wars” as a healthy stimulation of the market, bringing about more ambitious productions available in far more flexible packages and costs.