NEW YORK, NY – Ad-supported downloads for streaming services are set to become available by the first quarter of 2020.
According to the President and Chief Operating Officer of Penthera, Dan Taitz, ad-supported downloads are set to target streaming services early of next year. According to Taitz, this will help open up the offline viewing worlds through downloads that are available in more services than it was ever before.
Penthera is a renowned video software company known for its partnership with huge streaming services such as CBS, FOX, Showtime, and Starz, among many others. Penthera is currently focusing its efforts on building a software that could embed ads in downloaded videos for offline viewing, said Taitz. The CEO also stated that the software company has already resolved the technical issues to make their vision possible.
In addition, Penthora also announced it is already undergoing the testing process with ad-supported streaming services and other major broadcasters. However, Penthera didn’t share any shortlist of the streaming services that will first launch its ad-supported download feature.
With Penthora’s vision of ad-supported downloads, streaming can mean a whole new meaning to all subscribers. It means streaming services such as Crackle, Tubi, and Pluto TV will soon be able to support offline viewing to all its customers. This advancement would be a significant cause for a dramatic increase in viewership for services that can offer this feature. Plus, streaming service subscribers can have access to their favorite entertainment, shows, and movies anytime and anywhere.
Streaming services get their profits from running ads. It’s because of the fact that streaming services couldn’t offer their subscribers offline viewing at the moment. Fortunately, once this ad-supported download feature launches in some streaming services, offline viewing will be available to all.
With ad-supported downloads for streaming services is set to come to streaming services in the first quarter of 2020, it’s going to change significant aspects in cord-cutter services and their customers alike.