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AT&T is Set to Unveil HBO Max Details and Pricing Today

AT&T is Set to Unveil HBO Max Details and Pricing Today

DALLAS, Tex. – Executives of AT&T is set to unveil HBO Max details and pricing today, Tuesday, during the WarnerMedia investor day.

HBO Max is AT&T’s forthcoming video streaming service, and more details about it are to be unveiled today, including its programming and distribution. With the set unveiling of a new service offer, AT&T has some high stakes with over $134 billion debt after their acquisition spree. This was all after they decided to merge the media empire Time Warner and the streaming service provider DirecTV, now known as AT&T TV NOW.

With the hopeful success of HBO Max, AT&T is giving the service its best support with a $1.5 billion to $2 billion investment for the content for the streaming service next year. They have also upped another $1 billion for the HBO Max content in 2021 and 2022. This was all reported by AT&T executives during their earnings report for the third quarter.

Although AT&T has committed fair amounts for the content of their upcoming streaming service, it’s still by far, a lot smaller than what their rivals allocate for their content spending. Netflix, for one, has marked $15 billion just for making sure their content is high-quality for 2019.

John Stankey, Chief Executive of WarnerMedia and now the COO of AT&T, stated that the HBO Max is set to come out for all AT&T customers the coming spring. The forthcoming service will be free of charge for all current AT&T customers all over the United States. Reported plans state that AT&T aims to gain over 80 million subscribers all over the world, with 50 million from the US by 2025.

As AT&T is set to unveil HBO Max details and pricing today, Randall Stephenson, Chief Executive of AT&T, said on Monday that HBO Max is going to be unlike any other streaming services currently available in the market.

Adam Alderson
the authorAdam Alderson
Adam is an aspiring writer and an artist who plays with his band on the weekends. He loves to write about cord cutting and digital industry focused articles. His favorite movie is "Home Alone". He loves watching his home team Birmingham City FC play while listening to House Music. Favorite Teams - Basketball: Spurts, Football: NY Jets, Soccer: Birmingham City FC.

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