AT&T’s HBO MAX Raises Concern from Cautious Cord Cutters

AT&T’s HBO MAX Raises Concern From Cautious Cord Cutters

DALLAS, Tex. – AT&T’s HBO Max is starting to get a buzz after plans for the latest on-demand streaming service was announced early this week.

While AT&T is doing a lot to market their new streaming service to existing and potential customers, however, a lot of cord-cutters are a bit cautious when it comes to streaming service offers from them. This issue from many cord-cutters stemmed from when AT&T walked away from their investment with DirecTV, which they now call AT&T TV NOW.

When AT&T first get a hold of DirecTV Now, there was such massive and aggressive marketing and fanfare. Unfortunately, it only lasted a few years after launching the service before DirecTV Now became AT&T TV NOW.

What happened to AT&T’s DirecTV Now streaming service left a bad impression on a lot of cord-cutters, as well as the company’s streaming efforts. Some are even starting to get cautious about any streaming service that AT&T is going to launch.

This concern from cord-cutters won’t bode well, especially on the new HBO Max streaming service that AT&T hopes to launch. The similar marketing tactics AT&T is using for their HBO Max from when they launched DirecTV Now even strengthens the concern of many cord-cutters.

In addition, there was also a significant list of promises and technical issues that never materialized for DirecTV Now, like the DVR add-on. It’s another reason why former pay-TV subscribers of AT&T are understandably cautious about the new HBO Max.

Unfortunately, there was also no statement from AT&T that can alleviate these concerns about their streaming issues yesterday. AT&T made no efforts, for now, to address any of these concerns. But, it’s imperative that they have to work in winning back their customer’s trust for the new AT&T’s HBO Max to gain the success it’s hoping for.

Adam Alderson
the authorAdam Alderson
Adam is an aspiring writer and an artist who plays with his band on the weekends. He loves to write about cord cutting and digital industry focused articles. His favorite movie is "Home Alone". He loves watching his home team Birmingham City FC play while listening to House Music. Favorite Teams - Basketball: Spurts, Football: NY Jets, Soccer: Birmingham City FC.

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