CUPERTINO, Calif. – Apple TV+ launched Friday last week, and the long-awaited video streaming service can now be accessed through Apple’s devices.
Early on Friday morning last week, Apple TV+ kicks off at a $4.99 per month subscription price. The new streaming service features original movies and TV shows Apple bankrolled, and it was launched in more than 100 different countries and regions, says Apple.
The new Apple TV+ can be accessed through various iOS devices, including the iPhone and iPad through the pre-installed TV application. It is also available through some Smart TVs and other set-top boxes such as those from Amazon, Samsung, and Roku. Apple shows from the streaming service is also available for subscribers through the Apple website for those using Chrome, Firefox, and Safari browsers.
According to Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, Apple users all over 100 countries and regions can now access and enjoy the new Apple TV+. He continued by saying the service is home to a lineup of all-original and powerful movies and shows from the greatest storytellers of today’s time. Cue also said that they considered making it convenient for everyone to watch their shows through their favorite screens, an important job, making Apple TV+ the most widely available service.
The Apple TV+ is yet another competitor in the VOD market, adding to the long list of streaming service providers already available. According to the COO of MediaCom UK, Luke Bozeat, the key differentiator from the new entrants in the market, is the content quality. It will determine how successful a streaming service comes out, he said.
With the launch of Apple TV+ late last week, it’s signaling the company’s entry to the VOD market with the edge of a lower price point for subscribers and a host of original and exclusive shows that could rival some of the biggest film studios.