AT&T TV Now Subscribers Down by 37% in 12 Months

AT&T TV Now Subscribers Down by 37% in 12 Months

EL SEGUNDO, Calif. – AT&T released its earnings report for quarter three, showing AT&T TV NOW subscribers count down by about 37% in just 12 months.

Based on the reports AT&T released, the streaming services have already lost over 195,000 subscribers at the end of the third quarter of 2019. From their previous 1.86 million subscriber count, when AT&T TV NOW was still called DIRECTV, this year brought down the AT&T TV NOW subscribers to around 1,145,000 users.

In total, the streaming service is tracking a loss of more than 713,000 subscribers or 37% of its current customer base.

Based on some reports and data, one of the major factors causing the huge decline in subscriber count for AT&T TV NOW is cost.

In November 2016, when the former DIRECTV Now was first launched, it came with a considerable $35 per month. In July 2018, the price tag increased to $40 per month shortly after the launching of the low-cost service AT&T Watch TV.

In March 2019, the price tag for DIRECTV went up again, causing a lot of confusion to subscribers with grandfathered plans. Shorty in June, DIRECTV Now was rebranded to the current AT&T TV Now, but the price increase didn’t stop there.

In October, AT&T announced another price hike for its streaming service, which is expected to take effect this month. Currently, the price for AT&T TV Now Plus is at $65 per month, while AT&T TV Now Max costs $85 per month, making the streaming service one of the most expensive in the live TV streaming market.

Although the rebranding of streaming service didn’t include a lot of changes in the service itself, it caused a lot of confusion, which might have also affected the decreasing number of their subscribers.

On the other hand, AT&T’s focus at the moment lies mostly on bringing HBO Max to the masses, which is expected to launch early next year, leaving AT&TTV Now in the back burner at the moment.




Adam Alderson
the authorAdam Alderson
Adam is an aspiring writer and an artist who plays with his band on the weekends. He loves to write about cord cutting and digital industry focused articles. His favorite movie is "Home Alone". He loves watching his home team Birmingham City FC play while listening to House Music. Favorite Teams - Basketball: Spurts, Football: NY Jets, Soccer: Birmingham City FC.
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