There are many types of avenues that Digital outlets are currently considering in order to bring in more revenue. Roku have a very clear plan of how they want to do this.
Roku plan to follow in the footsteps of Youtube, Snap, Facebook, and Samsung. These companies were able to build up to $70 billion in advertising, and Roku are ready to give that a try themselves. On June 22, various digital companies will be at the VirtualFronts, where they will have to sell their services and explain why they have their product will sell.
“Streaming is accelerating more than ever before, and linear TV’s future is pretty unknown,” Allison Levin, Roku’s vice president of ad sales and strategy, told the trade magazine. “We believe that this really is the moment, and this is the streaming decade.”
This is not an empty playing field. You’re looking at companies such as Tubi, Pluto TV, and Peacock, which means that there will be a ton of competition going on.
Roku have planned to bring advertisers in, and they plan to do this by taking advantage of their capabilities. Roku have the ability to use any ad campaign, regardless of ZIP code. This means they will be able to custom a broader range of customers without any limitations.
With the way that the streaming works, advertisers will pay less money for an ad with a shorter duration. This is unique because a traditional TV service would charge the same amount despite the ad being short. They will be able to target customers who haven’t yet seen the advertisement, which brings in fresh customers every single time.
Similarly, to beef up Hulu’s ad attractiveness, Disney is hoping to bundle deals that lets an ad run on Hulu and select Disney TV networks.
Hulu are also planning to make some improvements with their ads. They will be working with Disney to let ads run on some Disney TV networks.