On Tuesday, ViacomCBS CEO Bob Bakish spoke about his plans to revamp CBS All Access. He went on to describe this as a “super service.” This announcement was made via a virtual conference. This was an inspiring moment for many, and he had lots to say indeed.
All of these Updates were discussed way back in May during the ViacomCBS earnings call. This announcement simply has an expansion to the comments previously made about a new service coming. The company mentioned that there would be a “soft launch” of an updated service at some point in 2020. They started the update talking about the addition of over 100 Paramount Films to the CBS library, such as The Godfather Trilogy, Airplane, Pretty in Pink, and much more.
Bakish said that the company would continue its update by adding even more content from ViacomCBS owned channels. These channels will be Nickelodeon, Comedy Central, Smithsonian, MTV, BET, and Paramount Network. This is only the start of the channel’s rebrand.
In 2021, that is when we will see a full launch. You will see a lot more original content. “A much broader slate of original content, much of it based on our key franchise IP from across ViacomCBS,” So that is something that all viewers can look forward to.
Bakish has made clear that all of these steps are merely stepping stones. ViacomCBS have enormous plans for the future, but they are doing this gradually and not rushing one thing. By some point next year, you will have seen a drastic change. Until then, you can enjoy the small but noticeable changes that the platform plan to make.
Bakish even spoke about growth within ViacomCBS platforms as spoke positively about the futures of Pluto TV, CBS All Access, and Showtime. He said we view streaming as a significant growth opportunity.”