Cinedigm made an announcement today, which was about Team Whistle. The announcement was explicitly about distributing the Whistle TV streaming service. Being an OTT Linear and VOD sports and entertainment channel, a lot of their viewers expect original shows and a wide range of content. This content can be from many different studios, networks, and various sports leagues too. Cinedigm plans to work closely with Team Whistle, and there are significant plans to expand Whistle TV’s nationwide distribution. This will be done on AVOD, SVOD, and linear channels. You will also see this on specific connected TVs, digital set-top boxes, streaming devices, and web-based services.
“As we continue to drive innovation and growth of the streaming sector amidst a once-in-a-generation period of change, we are constantly looking for partners that represent where the business is headed,” said Erick Opeka, President of Cinedigm Digital Networks. “Team Whistle’s premium content, massive scale, and unmatched marketing make them a fantastic partner as we reinvent television together.”
Whistle TV’s four categories:
- Whistle Originals – Whistle’s premium original programming exclusive to the channel including original series No Days Off, My Hustle, Dunk League and Bad Jokes.
- Niche Leagues – Full games, matches, and related series serve an underutilized community of engaged fans across a variety of sports. Initial partners include NCAA, Red Bull, World Arm Wrestling, and Glory Kickboxing.
- Feature Length Movies & Docu-Series – Inspirational sports movies and series from studios, festivals, and distribution companies. Examples include The Modern Game, Wrestling with Life, and Destination Team USA.
- Premium Influencers – Long-form content from some of the top global sports entertainers, including Dude Perfect, Harlem Globetrotters, F2Freestylers, and more.
“Whistle TV is a first of its kind OTT network, bringing our unparalleled positive, relatable content to viewers in new ways,” said Michael Cohen, President of Team Whistle. “Our strategy is driven by deep consumer insights & intelligence, and our goal is to deliver the content our audience craves where, when, and how they want it. Cinedigm understands this, has extraordinary distribution relationships, and is the perfect partner to help us achieve our goals.”