Tag Archives: modern advertising

Connected TV Ads KPIs Awareness, Communication, and Transparency
News

Connected TV Ads: KPIs Awareness, Communication, and Transparency

Connected TV advertising is having resurgence today. This is despite being on the brink of extinction due to the rise of video streaming and cord-cutting. Cord-nevers and cordcutters have made connected TV advertising recover its importance. These types of viewers...

Cannes Lions 2018: Data and Advertisements Drive the Future of TV
News

Cannes Lions 2018: Data and Advertisements Drive the Future of TV

The prestigious Cannes Lions International Festival of Creativity facilitated talks regarding the future of TV. The importance of advertisements and customer information highlighted the discussions of international creative communications agencies, advertising, talent, and network executives as they huddled in the...