ViacomCBS and Dish reach agreement on a multi-year deal
ViacomCBS announced a multi-year deal on Monday. This deal is the renewal of their carriage agreement, which will continue to deliver their portfolio of broadcast,…
South Korean OTT Firms: Netflix and YouTube Should Be Regulated
As Netflix and YouTube continue enjoying revenue gains worldwide, over-the-top (OTT) industries and experts in South Korea have expressed their disapproval. The national government stringently…
Programming Investment to Boost HBO under New AT&T Management
Casey Bloys, the programming executive of HBO, has rejected the notion that the cable channel will not be in good hands under AT&T, its new…
Connected TV Ads: KPIs Awareness, Communication, and Transparency
Connected TV advertising is having resurgence today. This is despite being on the brink of extinction due to the rise of video streaming and cord-cutting.…
Seven West Media Joins DMP and SSP for Programmatic Video Uses
Seven West Media (SWM) has recently announced the integration of their data management platform (DMP) and their supply side platform (SSP) to use on their…
Foxtel’s Sports Streaming Service to Launch with Cricket Matches
Foxtel will soon begin its cricket coverage as part of the launch of their live streaming sports app but is wary of the backlash following…
DC Universe Streaming Service to Electrify Fans in August
DC Entertainment’s management revealed that the DC Universe streaming service and digital platform will go live in late August. In an episode of the James…
Netflix: Cinema-Like TV Shows Will Shift Indian Audience’s Interest
Streaming giant Netflix is optimistic that it can entice the Indian audience with its superb cinema-like TV shows. It wasn’t so long ago that this…
Convergence Research: OTT Subscription Sets to Surpass Regular TV’s
Convergence Research, in their 2018 Couch Potato Reports, analyzed that over-the-top (OTT) household subscribers in the United States (US) are set to surpass the regular…