Tag Archives: targeted advertising

Netflix's 35 Billboards in Hollywood to Balloon Subscriber Base
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Netflix’s 35 Billboards in Hollywood to Balloon Subscriber Base

Video streaming behemoth Netflix is employing more billboard advertisements to further overpower its competitors in today's fierce battle for high-caliber talent and online viewership. The streaming service provider, famous for "The Crown" and "Stranger Things," is set to line West...

Cannes Lions 2018: Data and Advertisements Drive the Future of TV
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Cannes Lions 2018: Data and Advertisements Drive the Future of TV

The prestigious Cannes Lions International Festival of Creativity facilitated talks regarding the future of TV. The importance of advertisements and customer information highlighted the discussions of international creative communications agencies, advertising, talent, and network executives as they huddled in the...